It begins with the instrument itself — what it means to diagnose rather than merely audit.

The first reading that instrument overturns is the one that looks most like winning.

The same correction moves to value: the line most teams file under cost belongs on another ledger entirely.

It moves again to change — the arrival the field is racing to treat as a new discipline is one more pathway to read, not a tool to bolt on.

And finally it turns on the work itself — the process every partner will show you, read closely, is the question of whether any of it compounds.